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Airtime to fill

1 Leave a comment on verse 1 0 There’s airtime to fill, column inches to write.
There must be new headlines from morning to night.
We must be the place where the lads get their kicks,
where the mono-dimensional fan gets his fix.
No matter that there is a lack of hard news –
just wheel out an old pro and ask him his views.
Headlines are slavishly garnered from quotes
and opinions are routinely rammed down their throats.
The twenty-page pull-out, with gallons of ink,
ensures they are roundly informed what to think.
A soap opera for men and the deadline is tight –
there’s airtime to fill, column inches to write.

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Source: http://footballpoets.org/poems/airtime-to-fill/