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The Sainsbury’s Advertisement

1 Leave a comment on verse 1 0 It’s a bit Herbert Marcuse,

2 Leave a comment on verse 2 0 A bit One Dimensional Man:

3 Leave a comment on verse 3 0 A unification of opposites,

4 Leave a comment on verse 4 0 A harmonisation of contradictions,

5 Leave a comment on verse 5 0 Where liberal-democratic capitalism

6 Leave a comment on verse 6 0 Gives that tantalising illusion of freedom,

7 Leave a comment on verse 7 0 Whilst simultaneously appropriating opposition.

8 Leave a comment on verse 8 0 It’s Gramsci’s cultural hegemony,

9 Leave a comment on verse 9 0 It’s Sainsbury’s Christmas advertisement:

10 Leave a comment on verse 10 0 A celebration of an unofficial truce,

11 Leave a comment on verse 11 0 With unauthorised fraternisation,

12 Leave a comment on verse 12 0 And near mutiny,

13 Leave a comment on verse 13 0 Held up as a paragon of virtue,

14 Leave a comment on verse 14 0 In a sanitised World War One

15 Leave a comment on verse 15 0 (Where is that queer, sardonic rat?),

16 Leave a comment on verse 16 0 With the fetishisation of confection and money,

17 Leave a comment on verse 17 0 And where disobedience and mutinous self-expression

18 Leave a comment on verse 18 0 Have been gently press ganged into the national service

19 Leave a comment on verse 19 0 Of conformism, consumerism, capitalism and consumption.

20 Leave a comment on verse 20 0 Not so much 1914 – 2014, as 1984:

21 Leave a comment on verse 21 0 Orwellian double-speak,

22 Leave a comment on verse 22 0 Post-modernist history,

23 Leave a comment on verse 23 0 21st century store wars.

Editor Note:
Click here for Stuart’s ‘A Guide to the Radical History of Stroud and the Five Valleys .and for more Butleresque observations on The Christmas Truce, our valleys eclectic heritage and much, much more
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Source: http://footballpoets.org/poems/the-sainsburys-advertisement/