The Sainsbury’s Advertisement
¶ 1 Leave a comment on verse 1 0 It’s a bit Herbert Marcuse,
¶ 2 Leave a comment on verse 2 0 A bit One Dimensional Man:
¶ 3 Leave a comment on verse 3 0 A unification of opposites,
¶ 4 Leave a comment on verse 4 0 A harmonisation of contradictions,
¶ 5 Leave a comment on verse 5 0 Where liberal-democratic capitalism
¶ 6 Leave a comment on verse 6 0 Gives that tantalising illusion of freedom,
¶ 7 Leave a comment on verse 7 0 Whilst simultaneously appropriating opposition.
¶ 8 Leave a comment on verse 8 0 It’s Gramsci’s cultural hegemony,
¶ 9 Leave a comment on verse 9 0 It’s Sainsbury’s Christmas advertisement:
¶ 10 Leave a comment on verse 10 0 A celebration of an unofficial truce,
¶ 11 Leave a comment on verse 11 0 With unauthorised fraternisation,
¶ 12 Leave a comment on verse 12 0 And near mutiny,
¶ 13 Leave a comment on verse 13 0 Held up as a paragon of virtue,
¶ 14 Leave a comment on verse 14 0 In a sanitised World War One
¶ 15 Leave a comment on verse 15 0 (Where is that queer, sardonic rat?),
¶ 16 Leave a comment on verse 16 0 With the fetishisation of confection and money,
¶ 17 Leave a comment on verse 17 0 And where disobedience and mutinous self-expression
¶ 18 Leave a comment on verse 18 0 Have been gently press ganged into the national service
¶ 19 Leave a comment on verse 19 0 Of conformism, consumerism, capitalism and consumption.
¶ 20 Leave a comment on verse 20 0 Not so much 1914 – 2014, as 1984:
¶ 21 Leave a comment on verse 21 0 Orwellian double-speak,
¶ 22 Leave a comment on verse 22 0 Post-modernist history,
¶ 23 Leave a comment on verse 23 0 21st century store wars.
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