Madejski of the methane vents, hero
of South Reading hinterland wastes
made shiny and blue for out-of-town games
at Junction 11: Madejski of the 1970’s
where the marlin fishing never ends
from South Florida to the Thames Valley Trader.
Keep my taxes low and my name up high
on buildings, hotels and conference centres.
Charities and Rollers, a Stradivarius
for a John Madejski Academy student
so music won’t be scratched on crap violins
while I read your begging letters with great fatigue
overlooking a West Berkshire panorama
of mid-green and every autumn shade of leaf.
The Madjeski Centre for Reputation Management
says ‘Governance is key. Reputation is everything.
No PR department needs to spin me.
I am who I am:
John Madejski. Keep my taxes low
as the earth under Loddon tributaries,
a blue flag flying and my name up high
with a trickle down for the people
of the town below.’